📌 Professional Summary
Senior Paid Media and Digital Marketing Specialist with 5+ years of experience in digital marketing strategy, paid advertising, SEO, and lead generation. Experienced in managing multi-platform campaigns, marketing automation, and digital growth initiatives. Skilled in leveraging automation tools and citizen development techniques to streamline marketing operations, improve campaign efficiency, and drive measurable business results.

💼 Professional Experience

Senior Paid Media Specialist Nov 2023 – Present
Vendasta Technology (India) Private Limited – Chennai
  • Manage end-to-end digital marketing campaigns across Google Ads, Facebook/Instagram Ads, Amazon Ads, and YouTube Ads, handling high-budget advertising accounts.
  • Planned, executed, and optimized paid media strategies to improve brand visibility, customer acquisition, and campaign performance.
  • Conducted market research and competitor analysis to identify opportunities for lead generation and campaign growth.
  • Generated qualified leads for clients through targeted digital campaigns and audience segmentation strategies.
  • Monitored campaign performance using analytics tools and prepared detailed performance reports and insights.
  • Optimized campaigns based on data-driven insights to improve ROI, conversion rates, and overall effectiveness.
  • Collaborated with cross-functional teams to improve customer engagement and digital marketing performance.
  • Built and implemented marketing automation workflows to streamline campaign management and lead tracking.
  • Leveraged AI tools and automation solutions to improve operational efficiency and simplify marketing processes.
  • Utilized AI for data handling and automation tasks, supporting campaign tracking, reporting, and workflow optimization.
Digital Marketing Specialist Jan 2022 – Nov 2023
Velvom Healthcare Pvt Ltd – Chennai
  • Managed social media marketing campaigns and branding initiatives.
  • Planned and executed paid advertising campaigns including Google Ads and Facebook Ads.
  • Led content creation initiatives as Creative Head.
  • Managed CRM-based lead tracking and lead management.
  • Coordinated influencer marketing campaigns.
  • Performed sales tracking and sales call audits to improve marketing ROI.
  • Executed WhatsApp marketing and mobile application marketing campaigns.
  • Supervised team members and coordinated campaign activities.
Digital Marketing Executive Oct 2021 – Jan 2022
Thinkster Pvt Ltd
  • Executed social media marketing and optimization strategies.
  • Assisted in content marketing and paid advertising campaigns.
  • Supported digital campaigns to increase engagement and brand visibility.
Digital Marketer Nov 2019 – Nov 2020
Nirvanza Just Consult Pvt Ltd
  • Managed social media marketing and content creation activities.
  • Assisted with SEO and SEM strategies.
  • Supported digital marketing campaigns focused on lead generation and brand awareness.
Digital Marketing Intern Jul 2021 – Nov 2021
LearnToday
  • Assisted with digital marketing campaigns and social media management.
  • Conducted market research and supported marketing analytics reporting.
  • Helped create marketing content for campaigns and promotional activities.
⚡ Full-funnel strategy • Cross-platform expertise